Vubiz Video
Vubiz recently launched a new video production
division. We took this step because of
video’s prolific growth online, and it’s clear advantages in communication. We have previously produced videos, with
extremely positive responses from our clients, but now we’ve taken a more
committed approach to video production.
Online video is highly effective and has
become over the last few years an expected component of a user’s web
experience. Video use has exploded
online, it’s become more affordable to produce and much easier to access and
deliver. YouTube has contributed to this
explosion of use in a big way, and now most major companies in the world have
some sort of online video strategy.
At Vubiz we’re interested in producing
videos that are professional and polished.
A service to offer our clients to help explain learning concepts in an effective
way and that can hold a viewer’s interest and attention. We also are committed to producing stand-alone
web videos that can explain a company’s brand, service or product, and that can
be used for internal communication to employees, or external marketing to
customers.
Video is extremely effective for online
learning and communication. Our brain
responds to visuals much faster than words, and we’re very good at remembering
pictures especially when they are reinforced with an audio voiceover.
We can take someone, through video, where
they can’t easily go themselves. For
example, showing a safety procedure on top of a tower crane. Or showing a remote industrial location in
Canada’s north. Properly produced, a
video can explain information in about half the time as words alone, and can
help viewers understand information in a much clearer way.
As well as an education tool, videos are an
obvious and excellent marketing tool for companies to get their message across
(not a new concept as TV commercials have been effective over decades). But it’s still worth repeating that most
people will choose to watch a video over reading text, and online video
encourages visitors to stay on a website up to 3 times longer than the average
browsing time.
Finally, online video is truly mobile on all
devices: anytime, anywhere and on-demand.