Video in eLearning
When you need to relay crucial information to staff or business associates in a short amount of time, typical eLearning methods may not be sufficient. Integrating video into your eLearning can solve this problem. Video helps distill essential information and distribute it quickly and effectively. With high-definition video, you're not just telling learners what they need to know – you're showing them. Effective videos increase learner engagement. And increased engagement has a positive effect on learning retention and learner satisfaction.
When Should You Use Video?
Video is ideally suited to explaining or demonstrating a process or activity. A short 10 to 20-second video clip, in many cases supported by text and audio, conveys a message more dynamically than simply using text and still photographs or graphics. The message is delivered faster, the learning retention rate is higher, and the content is very easy to deliver.
Video is ideally suited to explaining or demonstrating a process or activity. A short 10 to 20-second video clip, in many cases supported by text and audio, conveys a message more dynamically than simply using text and still photographs or graphics. The message is delivered faster, the learning retention rate is higher, and the content is very easy to deliver.
Video enhances understanding when learners can see an example of a specific situation. A good example is a global construction firm which uses video to illustrate health and safety requirements. A visual demonstration of the correct way to handle hazardous material, put on a safety harness, or conduct lifting operations resonates with learners more than a simple text explanation of the same actions.
Video is also extremely effective for delivering personal messages. A welcome message from a CEO to kick off a new employee orientation/onboarding program adds a personal touch that is hard to replicate in text alone, while the use of endorsements from experts or peers to introduce a new concept or support a new initiative adds credibility to training. In both cases, learner involvement with the content is increased and, as a result, retention.
Challenges of Video
Organizations that develop eLearning in multiple languages should be aware of the potential for additional costs if videos have to be shot in two or more languages. Careful upfront planning will help control costs. Processes and activities can often be filmed without dialog, with explanatory audio in the required languages added in post-production. This isn't an option when delivering a personal message, but simple strategies such as filming all language versions at once, rather than spreading them out over several shoots, help keep costs down.
Organizations that develop eLearning in multiple languages should be aware of the potential for additional costs if videos have to be shot in two or more languages. Careful upfront planning will help control costs. Processes and activities can often be filmed without dialog, with explanatory audio in the required languages added in post-production. This isn't an option when delivering a personal message, but simple strategies such as filming all language versions at once, rather than spreading them out over several shoots, help keep costs down.
Video and Instructional Design
It is essential to integrate the use of video into the instructional design process from the very start of the project. Careful storyboarding ensures that videos are instructionally sound and contribute to the learning experience. Storyboarding also helps control costs by reducing the amount of unused footage that is shot and speeding up the editing process.
It is essential to integrate the use of video into the instructional design process from the very start of the project. Careful storyboarding ensures that videos are instructionally sound and contribute to the learning experience. Storyboarding also helps control costs by reducing the amount of unused footage that is shot and speeding up the editing process.
Stock Video
Stock video – that is, video that is not shot for a specific project – is a very cost-effective way to add the excitement and interactivity of video to eLearning. To help our clients begin to integrate video into their eLearning in a cost-effective manner, Vubiz has built a library of stock video clips illustrating concepts such as customer service, human resources, team work, equity in the workplace, and even safe driving. Shot without audio, stock video clips can be used with any language.
Stock video – that is, video that is not shot for a specific project – is a very cost-effective way to add the excitement and interactivity of video to eLearning. To help our clients begin to integrate video into their eLearning in a cost-effective manner, Vubiz has built a library of stock video clips illustrating concepts such as customer service, human resources, team work, equity in the workplace, and even safe driving. Shot without audio, stock video clips can be used with any language.
By Anne McCourt and Val Blokowski
For More Information
Contact Vubiz to learn more about how our new video unit can help add value to your eLearning elearning@vubiz.com
Contact Vubiz to learn more about how our new video unit can help add value to your eLearning elearning@vubiz.com
